Page 28 - Real Style May 2018

Taylor frankEl
the nudeStix foundeR ShaReS heR Beauty SucceSS StoRy. By syDney weiner
low Canadian brand m.A.C. and then ventured off into the world of Cover FX. When exploring her daughter’s lives through social media, Jenny saw a blank space staring back at her. While Frankel and her sister followed lifestyle brands, their interest was few and far between when it came to must-wear makeup brands.
According to Frankel, her mother’s generation thought that “more is better” when it came to makeup, while she and her sister took a “less is more” approach. “if it’s going to take an hour to do our makeup in the morning, we’re not going to bother,” says Fran- kel. thus, the golden question be- came “what products can we use to look like a better version of ourselves?” gravitating towards fast, effortless and on-the-go rou- tines, the Frankel family took the missing piece and turned it into a “Crayola meets Chanel” fuss-free cosmetics line.
launching nudestix as a teenager, Frankel refers to her age as being the largest battle to overcome.“When [we are] in our teens, we often think “why does my voice matter, how do i use my voice? Where do i use my voice and who is going to listen?” says Frankel. however, she credits her mother with instilling in her one essential ingredient: confidence. As a young entrepreneur, she in- sists that the key to innovation is to put the car in drive.
While she was met with some initial resistance, in a shifting landscape focused on achieving the no makeup look, Frankel’s
thinK BACK to Where You Were in liFe At Age 17. many of us were working part time jobs in retail, perhaps saving up enough for post-sec- ondary studies—and the occa- sional splurge item. When tay- lor Frankel was 17, she was already heading her own beauty empire. today, the young Cana- dian makeup guru is 21 years old and the co-founder of successful homegrown cosmetics company
28 Real Style May 2018
nudestix, in partnership with her 19-year-old sister, Ally.
When we speak to Frankel on the phone, the jetsetter has just returned from Asia and is prepar- ing for her next big beauty takeo- ver in the u.K. She takes a mo- ment to recall where nudestix all began. She points to her chemical engineer mom, Jenny, as the kick- starter of the company. Frankel explains that her mother initially started her beauty career with fel-
photos, nuDestix instaGraM