gucci alessandro michele

With creative director Alessandro Michele at the helm of Gucci, the Italian fashion house is quickly switching its design aesthetic to airy, ethereal creations. For Fall 2016, Gucci has officially unveiled a new fashion campaign which is set in Japan.

For anyone dreaming of a tropical escape, Gucci’s newly revealed theme for Pre-Fall 2016 just may offer a tasteful retreat. The Italian fashion house has unveiled a sneak peek of its upcoming campaign, which was shot by British fashion photographer Glen Luchford and styled by Jane How.

While 2016 may have just started, Gucci has already revealed its new campaign for Spring/Summer. Staying true to the bohemian design aesthetic which has been popularized by creative director Alessandro Michele, the Italian fashion house has revealed a line of ethereal, funky pieces.