Photo: burberry on Instagram 

While Burberry may be known for its classic British style, the London-based fashion house has recently taken an eccentric spin for its latest 2016 campaign.

Just in time for June, chief creative and chief executive officer Christopher Bailey has officially joined forces with British artist Luke Edward Hall. According to Women’s Wear Daily, the campaign also stars 25-year-old English model Edie Campbell, who was shot by fashion photographer Mario Testino.

https://www.instagram.com/p/BGErmOaxJMw/?hl=en

On their official Instagram account, Burberry offered a glimpse of the new fashion campaign. In the photo, Campbell can be seen posing in a black and yellow textured coat with fringed detail. The eye-catching patterned topper is paired with the textured Burberry The Patchwork handbag, which features bold primary shades and a large metallic buckle. With her fierce facial expression, unconventional beauty and pouting lips, Campbell looks like the ultimate quirky bombshell in the photograph.

WWD reports that this new Burberry fashion campaign isn’t particularly geared toward any season, and reflects the emerging see-now-buy-now concept of the brand.