purple eyeshadow

Whether you’re a fan of over-the-top makeup or you prefer understated beauty, there has been an option for just about everyone. The latest makeup fad involves eyeshadow inspired by grape soda, and can be easily spotted by its vibrant violet tone. Grape soda-toned eyelids have been stealing the spotlight on social media, and are making waves with their vivid colour.

While dark grey eyes may set the mood for autumn and winter, violet eyes are a softer and more delicate alternative for the summer months. This season, beauty lovers are swapping their dove, steel grey and slate tones for the pastel embrace of light purple hues.