new makeup trends

  Looking for a quick pick-me-up this month? Some of the makeup industries best brands have launched exciting new products and if you’re in the market for new makeup, this is the time to stock up. See below for some of our favourite picks.  CoverGirl Clean Fresh Hydrating Concealer:  Available in 14 shades, the new […]

Once recognized as a Gothic beauty trend, vampy black-tinged eyes are now considered contemporary and chic. For anyone looking for ways to rock the look, turn to Instagram to draw cues from your favourite makeup lovers. We’ve rounded up a few makeup looks that involve dark, smokey eyes and pack plenty of seduction and drama.

Popularized by experimental beauty gurus who are eager for an edgy new look, the reverse cat eye focuses on eyeliner applied under the lower lash line. Rather than swiping your liquid liner on your top eyelids as you normally would, this look quite literally flips the trend on its head.

Whether you’re a fan of over-the-top makeup or you prefer understated beauty, there has been an option for just about everyone. The latest makeup fad involves eyeshadow inspired by grape soda, and can be easily spotted by its vibrant violet tone. Grape soda-toned eyelids have been stealing the spotlight on social media, and are making waves with their vivid colour.

If you’re wondering how to embrace 2018’s beauty trends, look no further than Pantone’s new Colour of the Year, Ultraviolet. Not quite lavender and not quite magenta, Ultraviolet is a happy medium between the two shades that packs a punch.

By now, we are all familiar with the trend of cat eyes. It’s impossible to turn to social media, head out to an event or even walk into the workplace without seeing varying iterations of this popular makeup trend. But if you’re simply done with painting on your regular liquid eyeliner, then metallic liner can be a winning alternative to streaks and swipes of inky midnight black.

As we prepare to finalize our New Year’s Eve beauty looks, we can’t help but look back at the biggest makeup trends from the season. Whether you spent 2017 obsessing over glowing cheeks or trying to bring your makeup look to the next level, this year offered countless opportunities to glam up. Although the year also saw some incredibly strange trends (such as feathered eyebrows), there were a few makeup looks which we hope will remain strong into the New Year. From playful multicoloured eyelids to the reigning fad of highlighter, here are a few beauty trends that ruled 2017.

Inspired by the tinsel around the mantelpiece and on the Christmas tree, glitter mascara and sparkly false eyelashes are quickly making the rounds on Instagram. If you want to light up the room at your family’s Christmas dinner or stun on New Year’s Eve, look no further than these ways to rock the trend.

Luckily for anyone interested in brightening up their visage this holiday season, mermaid eyes have reached a new level. On social media, eyeliner inspired by the mythical aquatic creatures has been quite literally making a splash.

Recently, bat inspired eyeliner has been making waves on Instagram, and is perfectly suitable for that upcoming Halloween bash on your social calendar. The beauty fad features thick strokes of liquid eyeliner applied in a funky bat wing shape on the upper eyelids.

Purple highlighter has been making the rounds on the beauty circuit, and is quickly gaining a reputation among the makeup savvy. Popularized by Rihanna and spotted on the gorgeous singer at her Fenty launch party, violet-hued highlighter is now becoming a beauty favourite.

If you’re looking for a new twist on your usual rainbow eyelids, you may want to consider the rising trend of stained glass makeup. Staying true to the theme of stained glass, the makeup trend features brightly coloured eyeshadow applied in a type of block formation. The bright rainbow shades mimic the beauty of an artful stained glass window.

As we step into autumn, it’s essential to start switching up your regular beauty look for a vibrant alternative. With swatches of punchy eyeshadow creating waves on the Fall 2017 runways, shades of rainbow can easily brighten your lids for the weeks ahead. Paired with black winged eyeliner and long lashes, neon eyes can look surprisingly stunning for an evening out.

If you’re wondering how to revamp your beauty look for the autumn months, look no further than the trend of powder blue eyeshadow. With colourful eyes making a splash this year, beauty lovers can instantly brighten their eyelids and prepare to stun the crowds.

With Fall 2017 around the corner, it’s officially time to deepen and darken your makeup look of the day. If you’ve spent your entire summer rocking pastel lips, you’ll be pleased to know that shades of plum are going to be lighting up faces everywhere soon. As we await the cool breeze of autumn, we can start by warming up our statement lip tone.