korean beauty trends

While cushion eyeliner has already made a splash as a rising Korean makeup trend, the latest beauty innovation also draws its inspiration from Korea.

Although the ubiquitous cat eye liner has become a signature look for many makeup mavens, it looks like your next beauty statement may be inspired by another lovable family pet. Known as puppy eyeliner, the latest Korean inspired makeup trend strives to create a doe-eyed effect and offer the illusion of a larger, rounder eye.

If you’ve been hunting for a solution for keeping your locks nourished and healthy, you may want to consider bringing hair essence into your beauty regimen. While this hair fix might be a staple in Korea, it looks like this must-have is quickly making its way from Seoul to North America.

While a number of Korean beauty tricks have been making a splash in the past couple of seasons, a new trend known as blurring is the latest technique to join the line-up.