korean beauty

With the popularity of Korean beauty and skincare gradually increasing in North American, it’s no secret that products from South Korea are becoming mainstream. The revered beauty secrets and tricks of Korean women have led to a fixation on achieving glowing, dewy skin and rocking the no makeup look. If you want to draw your skin and cosmetic cues from this Asian culture, we’ve rounded up a few Korean brands that are increasingly earning a reputation in the beauty world. 

While water-based Korean skincare products have been making a splash, the newest trend in K-beauty quite literally involves droplets of water.

Real Style chatted with Bradley Horowitz, the North American CEO of South Korean beauty company AmorePacific, at the recent Toronto Laneige Beauty Roadshow. Here’s what he had to share with us about maintaining flawless skin and more.

If you’ve been hunting for a solution for keeping your locks nourished and healthy, you may want to consider bringing hair essence into your beauty regimen. While this hair fix might be a staple in Korea, it looks like this must-have is quickly making its way from Seoul to North America.