As 2024 starts to wind down, it’s time to take a look at what the top beauty trends have been this year. It might come as no surprise, but they’ve been all about blending technology with nature, promoting sustainable choices, and celebrating self-expression. From skincare breakthroughs to daring makeup looks, 2024 has been filled with exciting developments that are reshaping how we view and practice beauty.

1. Tech-Driven Skincare Devices

This year, technology has cemented its place in skincare routines. High-tech skincare devices like LED therapy masks, ultrasonic face scrubbers, and microcurrent tools have gained popularity, allowing people to experience spa-level treatments at home. AI-powered apps that provide customized skincare recommendations based on facial scans are also becoming mainstream. These tools make skincare not only more accessible but also tailored to individual needs, creating a personalized experience that many people appreciate.

2. Skin Cycling for Optimal Health

Skin cycling, a method of rotating different active ingredients throughout the week, has become a major trend in 2024. By alternating between exfoliants, retinoids, and hydrating treatments on designated days, this technique helps reduce irritation while maximizing product effectiveness. Many skincare enthusiasts have embraced skin cycling as a way to keep their skin radiant and healthy without overloading it with products.

3. Statement Blush and Draping Techniques

Blush is back and bigger than ever. This year, bold blush looks, particularly the draping technique, are dominating the beauty scene. Draping involves applying blush along the cheeks and temples to create a lifted and youthful effect. Bright shades like coral, berry, and even rich reds are being used to achieve a fresh, vibrant glow that highlights the cheeks. In Canada, where colder weather can make skin look pale, this trend brings a welcomed touch of warmth and vitality.

4. Embracing “Hyper-Real” Skin

Gone are the days of heavy, full-coverage makeup. In 2024, the focus is on “hyper-real” skin – a look that embraces natural texture, freckles, and even blemishes. Instead of using foundation to mask imperfections, many are opting for lightweight skin tints, tinted moisturizers, and glow-enhancing serums that allow the skin’s true character to shine through.

5. Sustainable, Refillable Packaging

Sustainability is a major factor in beauty choices, and 2024 has seen a marked rise in eco-conscious products. Brands are leaning into refillable packaging, using biodegradable materials, and reducing plastic waste. From refillable mascara tubes to bamboo and glass packaging, sustainable beauty products are transforming how consumers approach their purchases. This trend reflects the collective effort to reduce waste and create a more environmentally responsible beauty industry.

6. Minimalist Skincare and Clean Beauty

The concept of “skinimalism” has taken hold in 2024, encouraging consumers to adopt a minimalist approach to skincare. Rather than overwhelming the skin with multiple products, skinimalism focuses on using a few high-quality, multi-functional items. Clean beauty – free from harmful chemicals, artificial fragrances, and parabens – is also booming. This back-to-basics approach allows consumers to favour products that prioritize health and well-being as well.

7. Bold, Long-Wearing Lip Colours

This year, bold lips are making a comeback, with shades like deep burgundy, bright reds, and berry tones taking centre stage. What’s different in 2024 is the focus on long-wear, transfer-proof formulas that stay vibrant throughout the day, whether you’re sipping coffee or braving the cold. People are using bold lips to add a pop of colour and personality to their look, especially in colder seasons when lips tend to need that extra boost of colour.

8. Creative, Graphic Eyeliner

Graphic eyeliner continues to be a big hit in 2024, with people experimenting with unique shapes, double wings, and floating liner designs. Bright colours, neon accents, and metallic liners are being used to create statement looks that draw attention to the eyes. This trend is an expression of individual creativity, allowing beauty enthusiasts to break away from traditional looks, especially for nights out or special occasions.

9. Focus on Scalp Care

In 2024, haircare has expanded to include scalp health as a crucial part of the routine. Scalp treatments, such as scrubs, oils, and serums, have become essential for many as they promote healthier hair growth, reduce flakiness, and balance scalp oils. In a climate like Canada’s, where seasonal changes can impact hair and scalp health, this trend offers a much-needed solution for those looking to maintain lush, healthy locks year-round.

10. Retro-Inspired Beauty from the ‘90s and Early 2000s

Nostalgia is alive and well in 2024, as beauty lovers turn to ‘90s and early 2000s trends for inspiration. Thin brows, glossy lips, frosted eyeshadow, and metallic finishes are all making a comeback. This retro-inspired look allows people to experiment with iconic styles while putting a modern twist on them. The trend is especially popular among people who remember these styles from years past and are eager to revive them with updated products and techniques.

The beauty trends of 2024 reflect a unique combination of cutting-edge technology, eco-consciousness, and timeless style. Whether you’re diving into scalp care, rocking a bold blush look, or experimenting with graphic eyeliner, this year’s trends celebrate the diverse ways we express ourselves. With a strong focus on individuality, sustainability, and authenticity, 2024 is shaping up to be an unforgettable year for beauty.