In the ever-evolving world of beauty trends, staying ahead of the curve is essential for those who want to be on the cutting edge of glamour. As we step into 2024, it’s important to get a jumpstart on what’s expected to be hot, so you aren’t left behind. The best way to do this of course is to take a look at the runways, and see what’s repeated time and time again at different shows. Here are some of the top beauty trends that are set to redefine the standards of elegance and style for the upcoming year.

1. Sustainable Beauty Takes Center Stage: The beauty industry is undergoing a transformative eco-conscious shift, and 2024 is poised to be the year of sustainable beauty. From recyclable packaging to cruelty-free formulations, consumers are now seeking products that not only enhance their beauty but also contribute to the well-being of the planet. Expect a surge in brands adopting eco-friendly practices, paving the way for guilt-free indulgence in beauty routines.

2. Graphic Eyeliner Art: Eyeliner will takes on a bold and artistic twist in 2024. Graphic eyeliner art will dominate the beauty scene, with intricate designs and unconventional shapes stealing the spotlight. Experiment with geometric lines, abstract shapes, and asymmetrical designs to add an avant-garde edge to your eye makeup. This trend is all about using your eyeliner as a canvas for self-expression.

3. Balletcore Beauty: Near the end of 2023 ribbons started becoming the hot hair trend everyone was looking to try. From corset braided buns to spiked ballerina buns, the look has been appearing everywhere. It’s not as hard to prepare as you may think either. Hair wasn’t the only area incorporating the look either, as chic balletcore manicures started turning nails into the very essence of the look.

4. The Year Of Red: Thanks to Barbie, 2023 was the year of pink when it came to beauty trends. As the year moved forward however, red started becoming the staple colour everyone chose to go with. It’s expected that 2024 will be more of the same, just in a more classic manner. Expect to see bold red shades for nails and lips, with even a hit of red for eyeliner shades.

5. Soft Focus Skin: Say goodbye to heavy contours and hello to soft focus skin. In 2024, the focus shifts to achieving a natural and radiant complexion. Dewy finishes, lightweight foundations, and subtle highlighters will be the go-to for creating a soft, ethereal glow. Embrace your natural beauty and let your skin breathe with this refreshing and effortless trend.

6. Virtual Beauty Experiences: As our lives become increasingly digital, so does the beauty industry. Virtual beauty experiences will gain momentum in 2024, offering consumers the opportunity to try products virtually, receive personalized beauty advice through AI, and participate in virtual beauty events. This trend blurs the lines between the online and offline beauty worlds, making beauty accessible anytime, anywhere.

7. Minimalist Hair: Effortless and chic will be the mantra for hair in 2024. Minimalist hairstyles that require low maintenance will take center stage. From natural textures to simple, sleek cuts, the emphasis will be on embracing the natural beauty of one’s hair. This trend not only aligns with the overall movement towards simplicity but also promotes individuality in hair expression.

2024 promises to be a year of innovation, self-expression, and conscious choices in the beauty realm. Whether you’re a skincare enthusiast, makeup maven, or someone looking to adopt a more sustainable beauty routine, there’s something for everyone in the exciting landscape of beauty trends for the upcoming year. Get ready to redefine your beauty routine and shine in the light of the latest and greatest trends the beauty world has to offer.