Benefit’s BADgal BANG! Volumizing Mascara is iconic and the brand has just released a new, bright blue shade. The bold, eye-opening blue adds an instant pop of color that makes eyes look bigger and brighter. Fans of blue mascara are a diehard group and can attest to the fact that using blue mascara can dramatically open up the eyes. Blue and purple are the most popular coloured mascara shades. Blue mascara is flattering for everyone and makes the whites of eyes whiter while purple (best for those with green or blue eyes) can really help enrich and brighten the eye colour.

While blue mascara may be intimidating to some, it’s not as wild looking as it might seem. If you’re looking for an easy way to brighten up your eye area, the new BADgal Bang! Mascara in blue is definitely worth a look this summer.