A good facial serum can be hard to find. While there are a multitude of choices promising everything from a more hydrated complexion to a more bright, youthful appearance, it can be hard to determine which serum is worth a closer look.

This month has seen multiple news stories come out about a serum from The Body Shop that is selling like hotcakes right around the world.  The Body Shop Drops of Youth Youth Concentrate Serum has rave reviews on its site and other shopping sites and the company confirms it’s a smash hit with consumers. One bottle is sold every 26 seconds worldwide. The affordable serum retails for under $50 and according to the company, targets the first signs of aging. The light-weight serum is infused with three plant stem cells and when applied, leaves skin feeling instantly smoother and replenished.

So if you’re in the market for a new serum, The Body Shop Drops of Youth Youth Concentrate Serum might be worth a closer look.