2017 was a big year for face masks and their popularity seems to only be growing in 2018. One of the hottest face masks right now is the jelly face mask. Beauty fans and gurus took notice of the versatile jelly face masks in 2017 and their popularity continues to grow. Fans love the variety of ailments they treat and the fact that they are chock-full of ingredients like seaweed, fresh fruit, clay, royal jelly and more. Jelly face masks can offer intense hydration, deep exfoliation and skin soothing/calming benefits.

Popular jelly face masks include those from Lush Cosmetics, Sephora Collection and Fresh. If you’re in the market for a new addition to your winter skincare routine, jelly face masks might be a great option.