Kim Kardashian West has fans confused and amused with her latest KKW Beauty Collection announcement. The 38-year-old posted a photo of herself announcing the new collection that’s inspired by the matte-loving 1990’s. Kardashian West however, doesn’t look quite look like herself and fans aren’t having it.

Kardashian West captioned the post “I’m so excited to announce my new 90’s inspired collection of all matte formulas- The Matte Smoke & Matte Cocoa Collections!!! I get a lot of my makeup inspiration from the 90’s and love how nostalgic this entire collection is.”

While the image is indeed of a woman wearing a look reminiscent of the 1990’s, fans don’t think it necessarily looks like her. On social media fans questioned who was in the photo and speculated on heavy use of photoshop.

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