Dynamic tv personality Sangita Patel has signed on with CoverGirl Canada as the face of the newly relaunched Simply Ageless Collection. The longtime Entertainment Tonight correspondent joins a list of accomplished women representing the brand including Maye Musk, Katy Perry and Ayesha Curry.

According to CoverGirl, the new Simply Ageless campaign will feature Patel alongside Maye Musk and will celebrate women of all ages with the message that women should be proud to share their age with the world, no matter the number. 

In a statement, Patel shared her excitement on joining the iconic brand.”It’s the big 40 and I’m kicking it off by joining the COVERGIRL family! It is a dream-come-true opportunity to partner with a brand that has always celebrated all types of beauty and that continues to challenge the singular beauty standard,” says Sangita. “True beauty is loving yourself, at any age.”

Patel will represent the brand in-print and at media events.