Photo: nannamorusokokko on Instagram 

While the rising Pokémon Go craze may have transformed the city streets into a maze of kids and adults alike hunting for Pokémon, we never anticipated it turning into a beauty craze. However, the rising fad of Pokémon makeup is quickly sweeping social media.

Photo: ijtbpbeauty on Instagram 

On Instagram, Pokémon-obsessed beauty addicts are adorning their visages with characters from the Japanese animated series. From eyes decorated with a brilliant yellow Pikachu motif to edgy Jolteon makeup, Pokémon beauty is quickly becoming all the rage.

Photo: geek_chic_studio on Instagram 

From neon eyelids and pastel blue lips to smokey eyes and drawn-on characters, it’s clear that the emerging Pokémon craze has made the leap into the beauty world. Whether your personal favourite character is the mysterious Espeon or the aquatic Vaporean, Pokémon makeup features bold and playful colours.

Photo: alienqueenofdarkness on Instagram 

Whether you’re planning to catch ‘em all this summer or simply brighten your beauty look, Pokémon makeup may be a fun and free-spirited look for the weekend. If you’re searching for Pokémon with friends or attending a costume party, there just may be a suitable setting to rock the look now.