Photo: urbandecaycosmetics on Instagram

Since Urban Decay is known for its edgy reputation, it’s no surprise that the California-based makeup line has just appointed actress Ruby Rose as the rebellious yet beautiful new face of its brand.

The 29-year-old Orange Is The New Black star has officially been titled the latest celebrity spokesperson for Urban Decay, and is certainly an appropriate fit for the gig with her piercing gaze and cropped locks. Perhaps best known for her character Stella Carlin on the hit Netflix series, Rose also stuns away from the screen with her defined eyebrows and fierce tattoos.

According to Refinery29, Urban Decay broke the news of its partnership with the Australian stunner yesterday. With the brand describing itself as “beauty with an edge”, Rose looks like the ultimate femme fatale in her new makeup ad.

In a shot from the campaign which was shared on Urban Decay’s official Instagram account, the unconventional bombshell is seductive with her darkly outlined eyes, porcelain skin and luscious pink pout. Meanwhile, her slicked-back brunette locks and casual yet sexy pose complete her gorgeous yet dangerous new beauty statement.