Photo: yelyahwilliams on Instagram

Since Paramore lead vocalist Hayley Williams is known for her own fiery and multicoloured locks, it should come as no surprise that the 27-year-old singer-songwriter is officially launching her own hair dye brand.

With its cheeky moniker Good Dye Young, Williams’ recently announced vegan-friendly and non-toxic line is set to feature a range of five neon hues. According to Popsugar, these shades include red Rock Lobster, Blue Ruin, pink Ex-Girl, yellow Steal My Sunshine and orange Riot. The hair colours will be priced at $14 each.

Photo: gooddyeyoung on Instagram

The range of at-home hair colour is set to hit the shelves this spring, with an April 15 presale date. On Good Dye Young’s official Instagram account, Williams shared the following caption which expressed her enthusiasm for her new brand:

“I’ve never started anything but a band… but a little over 4 years ago, I decided I’d try my hand at starting a hair dye company. I’ve made a lot of mistakes, learned a whole lot of cool business lingo… and realized through trial and error that dying your hair is an art AND a science. It was all worth it to finally be able to tell you that GOOD DYE YOUNG is here, it’s severe, & it’s happening! I can dye happy now!”

With an array of vivid hues, this latest initiative from the petite diva just may make a splash among Paramore fans and rebellious beauty lovers.