Demi Lovato Launches New Makeup Line With New York Color
Photo: nyc_new_york_color on Instagram
For avid fans of Demi Lovato who are also makeup lovers, it looks like breaking beauty news is in the air. According to Refinery29, the 23-year-old Cool For The Summer songstress has officially unveiled a new collection with discount makeup brand New York Color.
The newly revealed makeup line is known as Lovatics by Demi, and just launched today. Lovato’s latest beauty line is said to offer a range of eight affordable products, which are all priced under $5.
As for the beauty buys themselves, they include an eyeshadow palette, a selection of cheek and lip tints, a mascara and two eyebrow pencils.
Photo: nyc_new_york_color on Instagram
While the brunette beauty has already released a skincare line called Devonne By Demi, the launch of Lovatics by Demi marks new territory for the star (who is also the current face of New York Color).
In a statement to Refinery29, Lovato shared her thoughts on the arrival of her collection. “My goal was to create affordable, high-quality makeup,” she said. “”And it definitely reflects what I normally wear.”